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A Content Marketing Funnel Explained

A content marketing funnel is a way to help potential customers learn about your company, find solutions to their problems and then feel comfortable buying from you. Content is better suited to every stage of the funnel.

Checklists, videos and infographics are effective at getting attention, creating leads and keeping readers involved. Content that is gated, such as templates and guides, also works well at this stage.

Awareness

At this point, consumers are aware that your brand exists. They are also aware of the solutions you offer. In this stage, content is meant to give answers and educate potential customers about the issues your solution tackles, as well as what makes it different from competitors.

To understand your content gaps for this stage, consider the kinds of keywords your audience uses to browse online. Through keyword research, you can figure the terms your target audience is searching for and which indicate an interest in your product or service. This information can be used to create an editorial calendar and determine the content pieces that will focus on those keywords.

Creating content for this stage of the funnel will also help you build brand loyalty among your customers. If your customers are aware about your brand, they'll trust you more in your ability solve their problems. This will result in higher conversion rates for newsletter signups and purchases and click-throughs on your website.

A well-executed content strategy can help you close the gap between conversion and purchase at this stage. If, for instance, you find that most of your content is targeted at increasing awareness, but not enough influences customers to make a purchase decision, then you could increase the amount you spend on ads that target middle-funnel keywords.

Another way to boost your bottom-of-the-funnel conversion is to use social media. Social media platforms such as Twitter and Facebook enable you to engage with your customers directly, giving you the opportunity to show your commitment to customer service. This can range from posting positive reviews on Twitter to promoting special deals.

You can also make use of existing content to lure customers to the bottom of the funnel for a lower cost, such as blog posts or case studies. For instance, if write a post about the advantages of your product than a competitor's, you can post it on social media and encourage readers to sign up to your email list to receive more information. You can also encourage conversion at this point by asking your audience to tag you on their social media posts after using your product. This will inspire others to do the same and help spread the word about your company.

Consideration

A well-planned content strategy should consist of a variety types that draw customers in every stage of the funnel. Brand awareness campaigns, for example could include ad copy as well as blog posts and infographics addressing common objections and concerns. These pieces of content can be distributed via email and social media to boost organic traffic.

As consumers progress through the decision-making process when they are considering their options, they begin looking for specific features of products that can help them to make a purchasing decision. This phase is a great time to create FAQ pages. Utilize keyword research tools such as Ubersuggest or search popular industry hashtags to find the questions your readers are asking. Then, you can write answers to these questions and then place them on your content funnel map.

During this stage, it's crucial to provide an enticing and compelling argument that shows the way your product or service will solve their problems and earn them more money. The content marketing agencies uk should also highlight your brand's distinctiveness in comparison to your competition.

This is a relatively easy stage to measure, since consumers are making a choice whether or not to purchase. To determine if you're getting the job accomplished, look for indicators like conversion rates as well as the number of transactions and click-through rates.

As consumers reach the advocacy stage your brand grows increasingly important to them. They will share your content with friends because they feel so passionate about it. This is an extremely effective method to increase the number of people who follow your brand. However, you must focus on creating content that entices people to share, instead of focusing solely on engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your digital content marketing marketing efforts. This will give you a more accurate picture of your influence.

Decision

In the final phase the buyers are looking for information that proves the purchase and explains how to use the product. At this point, they want to know that your solution will resolve their problem and will make their investment worthwhile. Quality content is essential at this stage, including product guides video, case studies and customer success stories. Your customers also want to be capable of asking questions and receive answers from your support team. Providing them with customized emails and 24 hour customer service is a great method to please customers and encourage them to share their experience with others.

It is your hope that by this point, the customer will become an advocate for your brand and promote it to their friends and co-workers. To convert these advocates into raving fans you'll be required to provide them with useful content that can help them make the most of your product or service. This can be done by creating personalised newsletters, tutorial video as well as free trial offers and loyalty programs.

It's time to focus on the retention of your audience after it has turned from leads into paying customers. Content marketing funnels usually focus on revenue as the final goal. However, customers will continue to interact and engage with brands even after they have made purchases. It's essential to think of the funnel as a dynamic model that includes revenue, instead of an unchanging model.

While traditional funnels for content marketing can help you plan your strategy but they don't take into account the complexity of the buyer journey. Reimagining the content marketing funnel as a circular model can aid in developing an integrated strategy. By planning for each stage of the process you'll be able to create content that is engaging your audience and generate conversions. You can then use the information from conversions to optimize and test your strategy. Are you interested in learning how this approach will benefit your company? Contact us today to request a complimentary content marketing playbook.

Retention

A content marketing funnel is a useful tool that helps companies plan their strategy, execute it and evaluate its success. It can also provide an understanding of the gaps in their strategy for content that must be filled. If a brand has lots of content targeted at generating awareness and interest but very few pieces targeted at the middle of funnel, it needs to create content for this stage.

Use tools like Ahrefs which analyze the average time spent on page and bounce rates of each piece to determine how targeted your content is. The higher these numbers are the better your content is performing.

It is essential to keep up-to-date the content you create to be at the top of your funnel. This will ensure that your audience is engaged and interested in your brand and the products or services it offers. The best method to accomplish this is to create fresh content that focuses on certain keywords, answers questions that are likely to be asked by your customers and includes the most recent information on your business or product.

When your customers enter MOFU and MOFU, they'll be looking for more information about your product or services, as well as solutions to their problems. It's important to build confidence by giving honest reviews and demonstrating your worth.

In the final stage of your content marketing strategy content funnel, your audience will decide if or not to buy. This is achieved through gated content that requires an email or other form of registration to gain access. The purpose of this content is to convert the awareness and engagement that you've cultivated at the top of your content marketing funnel into leads that are qualified for your sales team to follow up with.

While customer retention falls mainly into the hands of your sales and support teams, you can still influence the journeys of your customers your brand by generating content that delights customers throughout the entire marketing content funnel. This can include useful sources, behind-the-scenes information, and special offers that only your customers have access to. If you can establish a relationship of trust with your audience, then they will become your best advocates and will help you reduce the time to sell.