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The Importance of a Marketing Content Planner

Content planners are accountable to develop a vision of content creation publishing, distribution and publication. They also need to track and assess the effectiveness of a strategy.

This kind of content informs the public on the products and services that the company offers. It also helps the viewers resolve issues and meet their needs.

A marketing content planner could be a spreadsheet, or a third-party tool. The difference lies in how you use it.

1. Identify Your Goals

The famous quote, frequently credited to Benjamin Franklin although perhaps never said by him, is the truth: "If you fail to plan, you will fail." Structure, workflow efficiency and clear communication are required to transform a strategic vision into an efficient content marketing engine.

One of the most crucial steps in this process is identifying your goals. You can either start with a high-level goal for your business or use the SMART Framework to make them more specific. It's also a good opportunity to review your existing content goals to make sure they're in line with your current strategy.

Having a clear understanding of your objectives will aid in monitoring how each piece of content performs. This will help you identify what works and what can be improved, allowing you make the necessary adjustments and improve your overall performance. This will help you meet your overall goals, and deliver quality content to your audiences.

2. Identify Your Audience

Knowing your audience can help you create content that's relevant, interesting and effective. This can be done through conducting research to discover the characteristics of your ideal customers personas. This can be done using surveys, data analysis, and other methods to collect data about your clients.

You can then use the results of your research to determine the types of content that are most efficient for you and your company. This could be anything from blog posts, social media posts, podcasts and webinars. Once you've identified the most effective formats, you can start creating your strategy for content.

A tool for content planning can assist you in tracking your marketing goals and make sure that the appropriate people are working on the appropriate projects. It can also increase productivity by allowing teams to focus on the most important things and avoid distractions. CopyPress provides a free Content Analysis Report that you can utilize today.

3. Find Your Ideal Platforms

It's crucial to adapt your content to the platform you prefer. Instagram users prefer visually appealing images, whereas TikTok users enjoy stylish short-form videos. Conducting some market research can help you discover your target audience and their preferred platforms.

A well-designed marketing content planner will outline all the steps needed to turn your ideas into an actual asset. It will outline a plan to help you meet your objectives and ensure that everyone on your team is on the same level.

A content planning tool like Monday and Kapost can help with this by allowing you create, assign tasks and collaborate, as well as keep track of progress on one dashboard. Additionally, there are in-depth tools like Wrike that offer drop-down menus and provide project timelines and an actionable table and a message board. Both come with a no-cost version, and more extensive subscriptions for teams that need more advanced capabilities.

4. Find Your Content Types

A content planner is an excellent tool for any person, whether you're an influencer on your own or as part of a team of marketers in a large enterprise. It helps to keep you organized and ensures everyone is on the same place. It's also a great method to manage content for long time-based projects, such as quarterly or annual campaigns.

A good content plan can help you identify the types of content that must be created and the best way to get them executed. This involves determining the format of your content, such as podcasts, blog posts, infographics, case study, or social media releases. This should include a timeline of when these pieces are to be created and published.

You should also keep track of the results of your goals for content marketing, such as traffic and engagement. This will help you evaluate your results and make necessary changes. Ahrefs is a great tool to help you understand what is working and what isn't. It can also provide insights into the performance of your competitors.

5. Find Your Content's objectives

If you have clear goals for your content that will assist your team to remain on track to reach their goals. A clear set of goals will help you reach your goals for content marketing, whether it's to increase the number of visitors to your blog by updating posts or to increase retention of customers by arranging webinars.

A good content planner will help you define your objectives by creating an organized workflow and allowing collaboration. It can also include tools such as image-generation software and text-to-image instructions, or social management apps to simplify the process.

A marketing content planner will help you to identify your metrics, key performance indicators (KPIs) as well as other important elements. This will let you assess the effectiveness of your content and make adjustments to improve your marketing campaign. Bounce rate, website traffic and social media shares are all examples of measurable metrics. These metrics should be monitored throughout the lifecycle of content, including production and publication.

6. Identify Your Resources

If you do not have the resources to implement your content strategy, it will be worthless. When planning, ensure that you have the budget to complete all of the tasks you've set out. This may include salary or team payments as well as production costs for materials and web space, and paid marketing tactics.

Once you have the budget in place, you can begin assigning tasks to different people. For instance, you could decide to assign tasks such as keyword research and copywriting, editing and design to various members of your team. Alternately, Sprout can be used to automate the process of scheduling your content across multiple platforms.