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This implies hiring a number of freelancers, which creates messy siloes. Then an in-house group prices extra in the long run, since you need to pay for benefits and bonuses. Then there’s the fact in-house staff should juggle different initiatives, which means they’re less focused on content marketing. Instant expertise: Agencies have niches and a powerful observe file working with massive and small companies like yours, which means they know your business inside and outside.

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